VOIC (VEGETABLE OIL INDUSTRY OF CANADA) INC. – VOIC (INDUSTRIE DE L’HUILE VÉGÉTALE DU CANADA) INC. is a national not-for-profit industry group representing 70,000 oilseed growers across Canada, seed developers, oilseed processors and suppliers of fats and oils to the food industry, and makers of oilseed-based food products such as margarine, shortenings, cooking oil, salad dressing, mayonnaise and dessert toppings.  

VOIC promotes Canadian vegetable oil interests (including international interests that trade in Canada ) – from farm to fork – with governments, media, opinion formers, health care professionals and consumers in order to:

• Raise awareness of the healthfulness of vegetable oils, vegetable oil-based food products and products made with vegetable oil among Canadian consumers and influencers of consumers’ opinion to drive product demand;

• “Clean up” domestic regulatory barriers and policies to eliminate barriers to the vegetable oil industry in order to spur innovation and growth;

• Encourage the federal government to adopt a stronger open market position in terms of internal and international trade.